fuck yeah fat positive

fuckyeahwomenprotesting2:

thedaydreamarchitect:

I thought I’d share these ads with you because I think they represent an important milestone in fat acceptance. I’ve seen books, movies, TV shows, songs, and artworks with the message that big is beautiful. But this may be the first advertisement I’ve seen that portrays fat as a positive. Weight loss program ads barrage their audience with the message that they are ugly and undesirable, and must buy the product advertised if they ever want to be loved (or love themselves). In order to play up the sex appeal of other products, advertisers choose impossibly thin or built models. Even McDonald’s chooses thin people to populate their advertisements. But here’s the Donut Co., proudly displaying the most noticeable features of a fat man and associating them with its donuts, as if to say, “Yes, our food makes you fat, but there’s nothing wrong with that. Eat up and fuck the haters.”

I kind’ve dig this. What do ya’ll think?